Consisting of 33 apartments, On Point is a small residential development located in Point Chevalier - at the time, it was the first project of its kind in this highly sought-after city-fringe suburb. Local developers EMI Residential engaged Oneforall to launch this boutique development in late 2018.
The level of architectural design and detailing in On Point was designed to attract a mid to high-level price point. Our challenge was to target a discerning audience of downsizers and professional couples who would otherwise purchase a standalone home. We approached this by capitalising on the uniqueness of the project, positioning it as an exciting proposition that ‘hits the mark’ across key factors - design, location and amenity.
This concept was carried through the design by the creation of a pattern system based on target symbolism. This visual language was designed to be versatile and adapt to the content to create depth and interest, creating a dynamic tone for the brand.
On Point is now 70% sold and construction is due for completion in 2020.