Core City Group
Located on Shakespeare Road in Auckland’s North Shore, The Juliet is the latest offering from Core City.
Family-owned, their values, care and passion show through every aspect of this building. Naming the building after a family member speaks to their pride in the project and the legacy they leave to the city.
With it’s name and location in mind, we developed a concept that was inspired by Shakespeare’s Romeo & Juliet and developed a brand that made references to storytelling throughout.
The brand identity is a mix of elegant contemporary serifs, distinctive drop caps, using a centrally aligned grid system, typically found in traditional novels. This paired with a warm, feminim colour palette gave The Juliet a charming narrative, building excitement and appeal for prospective buyers.