The Juliet

Client

Core City Group

Deliverables

Brand Identity
Brochure
Floor Plans
Website
CGI

Status

Selling Now

Located on Shakespeare Road in Auckland’s North Shore, The Juliet is the latest offering from Core City.

Family-owned, their values, care and passion show through every aspect of this building. Naming the building after a family member speaks to their pride in the project and the legacy they leave to the city.

With it’s name and location in mind, we developed a concept that was inspired by Shakespeare’s Romeo & Juliet and developed a brand that made references to storytelling throughout.

The brand identity is a mix of elegant contemporary serifs, distinctive drop caps, using a centrally aligned grid system, typically found in traditional novels. This paired with a warm, feminim colour palette gave The Juliet a charming narrative, building excitement and appeal for prospective buyers.

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