Satori is a boutique residential project by Urban Resort and marks their second collaboration with Oneforall. Comprising of 10 premium apartments in the affluent Auckland suburb of Orakei, Satori is aimed towards purchasers at the luxury end of the market.
Our strategy was to capture this audience by appealing to highbrow sensibilities. In collaboration with the architect and the client, inspiration was drawn from Japanese aesthetic principles to inform architectural elements and the brand design. Characterised by contemplative design qualities, the Japanese aesthetic is referenced in the messaging ‘enlightened living’ - calling to mind a sense of understated luxury, underpinned by a considered design approach.
Through print, digital advertising and social media, Oneforall crafted a campaign that positions Satori as a unique luxury offering in the market.