Hobson Green is a substantial greenfields development in the fast-growing Auckland suburb of Hobsonville. Kingstone Property engaged Oneforall to undertake the branding and campaign launch of this sizeable project.
Hobson Green is located across the road from Scott Point Sustainable Park, an Auckland Council initiative to build New Zealand’s first sustainable sports park. The development itself comprises of a range of standalone homes and mixed-use commercial and retail, which alongside Scott Point Sustainable Park will make Hobson Green a thriving community.
Our strategy was to position Hobson Green as an emerging family-friendly neighbourhood. Leveraging its prime position next to Scott Point Sustainable Park, we created a brand that was fresh, lush and green, connecting the development to nature and the outdoors. CGIs were styled to ‘bring the outside in’, through the use of planting and timber furniture set against a backdrop of calm, neutral tones.
Aside from producing print and online assets for this project, we also produced an interactive touchscreen designed to aid the sales process by breaking down complex information for potential buyers.
To date, Hobson Green is over 80% sold. Construction is underway with completion scheduled for the end of the year.