Enfield

Client

Waide Construction

Deliverables

Brand Identity
Brochure
Floor Plans
Website Design
Sales Suite
Outdoor
Advertising
Digital Marketing
CGI

Enfield is the first residential property development by well-established commercial building group, Waide Construction.

Enfield’s key point of difference is in its strategic location across the road from the future City Rail Link transport hub. Its well-connected location, quality architectural design and accessible price-point were widely appealing and this was messaged strongly through various touchpoints.

We embraced the location's urban and suburban characteristics, chose an unexpected colour palette inspired by contemporary street culture, and paired it with a dynamic typographic language to convey ideas of motion, connection, and to capitalise on Enfield’s excellent transport links – bringing to life the positioning statement ‘Get Connected’.

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