Element is a residential development of 35 apartments in the Auckland suburb of Ellerslie. At the heart of its offering lies a firm commitment to environmental sustainability and value as points of difference in the off-plan market. Element seeks to challenge the status quo by raising the standard and elevating the perception of suburban apartment living.
Urban Resort approached Oneforall to launch a brand and marketing campaign that promotes this unique offering to a target market of owner-occupiers.
Ellerslie is a tight-knit community with housing comprised mainly of heritage and modern standalone homes. Cognisant that a new development could trigger some concern in this established community, we positioned Element as highly-liveable and sensitive to its site. Creating education around its sustainability initiatives and focusing on design features were key in building confidence in the development.