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45 Mt Eden

An architect’s labour of love

Strategically situated in the sought-after locale of Eden Terrace, in close proximity to the City Rail Link station, 45 Mt Eden stands as an architect-led residential development comprising 14 apartments proudly bearing a 6 Homestar rating.

Catering to discerning owner-occupiers who value an urban lifestyle and appreciate the finesse of architectural craftsmanship, this boutique project has been thoughtfully designed and developed by Graeme Scott, a former principal of ASC Architects, and his wife, Melissa. Their unwavering commitment to quality and design excellence sets 45 Mt Eden apart from other offerings in the vicinity, elevating it to a superior echelon.

Tasked with the objective of reviving lacklustre sales and generating heightened interest, One to One Hundred were enlisted by the Sales Agents to reinvigorate the project. Our comprehensive approach entailed the creation of a fresh brand identity, a complete overhaul of all existing brand assets - including 3D visualisations - and a much-needed refurbishment of the sales suite.

The resounding success of our brand campaign swiftly translated into an almost full sell-out within months of the relaunch. Construction for 45 Mt Eden is currently underway, marking a testament to its newfound appeal.

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Developer:

Architect:

Interior Design:

Deliverables:

Brand Identity
Copywriting
Photography
3D Visualisation
Marketing literature
Display Suite Design
Environmental Design
Website Development & Design
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